... integrating great marketing!

The Policy for Policy Sake: Customer Service

Posted by on Jun 4, 2011 in Traditional Marketing

I noted in a notebook during a HubSpot webinar1 that 2011 would be the “Year of Brand Engagement”- an exciting phrase for an...

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Good Customer Service is Great Marketing

Good Customer Service is Great Marketing

Posted by on Apr 25, 2011 in The Market with eSS, Traditional Marketing

The first time I opened my front door during one of these legendary winter storms, I expected to find the Boston Globe under a pile of...

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The Silver Bullet of Marketing Success: Consistency

The Silver Bullet of Marketing Success: Consistency

Posted by on Feb 10, 2011 in Facebook, Our Blog, Social Media Marketing, The Market with eSS, Traditional Marketing

A restaurant wanting to be known for fine dining and romantic dinners – should not promote “Clown Night” with balloon...

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Gillis Marketing – Very Open for Business

Gillis Marketing – Very Open for Business

Posted by on Nov 12, 2010 in Recent Projects, Traditional Marketing

Only 1 day left.  After 10 years at my DJ (Day Job) – there is only 1 day left.  As a W2 employee. What happens next: on Monday,...

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Small Businesses: 5 Best Practices When Working With a Marketing Consultant

Posted by on Jun 8, 2010 in Traditional Marketing

I am a sap for the person that takes a risk.  I get charged when someone makes a bold move, like moving across the country to be close to...

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Appreciating Duh Moments

Appreciating Duh Moments

Posted by on May 15, 2010 in Social Media Marketing, Traditional Marketing

Oprah uses the “A-Ha Moments” to describe life moments of clarity – the light bulb goes off. A person’s A-Ha Moments could...

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