2 Year Anniversary – Changes and Enhancements
This blog is 2 years old! WOO HOO!
This Year’s Big Changes with the Site
To get all dolled up for the anniversary, we have undergone a website design revision and added HubSpot. I am a HubSpot Certified Professional and an Inbound Marketing Certified Professional. I drank the Kool-Aid regarding inbound marketing strategies because they work. I am a fan of the HubSpot software because it offers tools you don’t know you need yet. You will read more about that in the next few months … so don’t miss a nugget of learning curve busting information!
Which brings me to the next change to mark these 2 years – I am returning to email updates for these blog posts.
To mark the first anniversary of this blog for DIY marketers, I disengaged the WordPress.com widget for email subscriptions. I did not like it. I have since moved the site to WordPress.org to utilize new functionality with that interface (like changing the look and feel of my site to mark Year Two). Subscribe to this blog to have the updates delivered directly to your inbox by typing your email address to the box a little higher up and to the right.
How Subscribing Helps You Stay Ahead of the Marketing Curve
I just concluded the “13 Days of Nuttiness,” days of total, great business chaos. These Nutty Days included the kick off for the project I have been entrenched in for 6 weeks, attending the Inbound Marketing Summit and HubSpot User Group in Boston, and Whoopie-Pie-A-Palooza (research and co-authoring a magazine article on whoopie pies).
Throughout the 13 Days of Nuttiness, changes were happening with the social media marketing platforms. Facebook announced the biggest changes, with the introduction of a timeline feature that is not available yet. Facebook introduced the concept of Facebook Subscriptions and Subscribers. This feature gives you the ability control what you see and what is seen by others. If you have started to work with Google+, this concept is similar to that platform.
Speaking of Google+, Google opened up registration for Google+ accounts. They reached 43 Million users, an increase of 30%, according to Mashable’s Chris Taylor’s sources. If you have the same reaction I had when Google+ launched – “I am NOT taking on another social networking” – subscribe to this blog to learn more about this new platform’s surprising value.
Keep up with the fast and furious pace of social marketing and how to integrate it effectively into your brand building plans by choosing resources that keep you informed. Learn what is a time-waster and what offers surprising value. Subscribe to this as one resource that offers specific directions and advice on how to utilize the tools. Contact us with any questions, too.