The Ten Commandments of Organizing a Business Relationship (via Relationship Architecture)

The short term, transactional thinking of “what can this person do for me right now” frustrates marketing people that (hopefully) see the opportunity to think long-term. Lou Imbriano presents solid tactics to avoid taking any introduction for granted.

Business relationships often fail even before they begin. Quite often, when you initially meet a potential new business contact, it is so fleeting that not enough thought or follow-through is given to structuring the relationship; something that is necessary to form a positive and mutually beneficial long-lasting relationship. Everyone has time constraints, and unless a clear business opportunity is foreseen, there may not be a second thought giv … Read More

via Relationship Architecture